FOR COMPANIES+BRANDS

Activating brand heritage as a tool for innovation.

 

Jüniör offers a wide range of design and innovation support to unlock the value of your corporate heritage and brand culture. We believe that all companies need to tap into their company and brand heritage, history and know-how to reach cultural sustainability, and design offers consolidated methods in achieving that. At Jüniör, our approach combines design research, service-system and experience design with heritage activation strategies, all in one space, to let your heritage become a strategic business asset for your company.

 
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Designerly ways
of looking into your brand heritage.

 
 

All companies have a history. Some acknowledge their heritage. Just a few really make heritage a valuable corporate and brand asset.

 

At Jüniör, our work is focused on teaming up with companies to innovate themselves by digging into their heritage, history and know-how in order to build lasting relationships with their audiences and stakeholders on a wider, functional and emotional level, while providing them insights and practical solutions to help them face the competition they have within their markets by informing their future from their past.

Through our design thinking & doing activities — from design research, in-depth heritage exploration, interpretation and definition of authentic company know-how helps us to generate, define and refine meaningful tangible and intangible assets with strategic use-value for your company, that can be activated and re-used by different departments from marketing to R&D.

Our designerly ways of approaching your company heritage opens up entirely new ways of looking to your tangible and intangible heritage, advocating ultimately for cultural sustainability.

Would you like to understand better how Jüniör might help you?

Have a look at our services in this section but don’t forget to check out our method+tools too. A member of Jüniör is always happy to chat with you about how we can work together, so please don’t hesitate to get in touch at hello@thisisjunior.com.

 
 

Our services

Our services are designed for helping your company and brand navigate your heritage, history and authentic know-how, by going beyond a “heritage marketing” work and by defining their use-value for your innovation and transformation journey. For this, we offer custom consultancy services to provide answers to the following questions about your cultural, artistic and entrepreneurial company and brand heritage in relation to your products, services, experiences, marketing and R&D efforts and commitments, all together. We highlight the word “custom” because all of our projects start with open conversations around your business interests in investing your company and brand heritage and what fits your company and your brand the best.

 

HERITAGE OPPORTUNITY
& Asset DISCOVERY

“What kind of tangible and intangible heritage assets could our Company+Brand start making use of, prioritise or focus on right now?”

We help you to foresee the competitive advantages of leveraging brand heritage and nurture a heritage-informed mindset in reflecting your companies strategic actions.

  • Heritage Engagement Trends Reframing

  • Heritage Brands Benchmarking

  • Heritage Assets Discovery and Envisioning

  • Opportunity Frameworks for Heritage Activation

  • Heritage-driven Scenarios & Futurescaping

 

HERITAGE INSIGHTS
THROUGH DESIGN RESEARCH

“Who are our Company+Brand’s consumers & community and how can we better engage them through our heritage?”

We help you uncover stories and insights from deep observation on your Company+Brands, consumer and community insights and envision through data.

  • Consumer & Community Analysis, Interests and Profiles

  • (Digital) Ethnography, Brand History, Story & Archive Deep Dive

  • Heritage Context Analysis & Benchmarking

  • Community Development Research

  • Participation, Engagement & Experience Assessment on Company+Brand Heritage related actions

 
 

HERITAGE ACTIVATION
& USE-VALUE STRATEGY

“How can our Company+Brand make impactful decisions when it comes to translate history into a set of valuable brand assets and actions?”

We help you build or build on your heritage and show you how to put it to work and start integrating it to the strategic actions of your brand and/company.

  • Heritage Actions Check-ups and Audits

  • Heritage Activation Solutions’ Ideation, Prototypes and Propositions

  • Experience and Exhibition Design

  • Digital Design & Development

  • Content & Heritage Use-Value Strategy

 

Company+BRAND HERITAGE & CULTURE
EXPERIENCE DESIGN

“How can our Company+Brand make the future-ready strategic decisions in valorising and activating its cultural, artistic and entrepreneurial heritage?”

We help you better define and understand your Company+Brand’s Heritage assets, elements, moments, and related experience offer and design holistically for activating these unique potentials for customers, community and employees.

  • Heritage Activation Strategy and Design

  • Heritage Vision, Elements & Asset Definition

  • Heritage Experience for Consumer, Community and Employee Engagement

  • Company+Brand Museum and Archive Experience Design

 
 
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What do you want to achieve?

Let’s have a conversation about what we can make, build or improve together. During the whole process, we’ll work collaboratively with you to explore new directions and opportunities for your institution and define short and long-term goals together.

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