ABOUT US

A research-based,
heritage-driven design studio for the incurably curious.

Jüniör, starting from the naive name, is a new generation of design studio, born by inheriting the experience of best-in-class design innovation studios and from the idea of activating heritage as a powerful tool for innovation. We are a purpose-driven endeavour: therefore, our work embrace a broad spectrum of outcomes, from digital product design to spatial experience and service design, from strategic planning for audience engagement to heritage activation and content curation work. Whether the project is long or short, we apply rigorous attention to context, processes and details. Our investigative yet immaginative nature, then is translated into diligent design outcomes — which spontaneously opens space for learning to see things and work differently. Our participatory approach involves our client, whether a museum, an archive or a heritage brand+company straight away in an action of serious play. Clients needs, priorities and sectorial knowledge is the essential ingredient for play and our interdisciplinary skillset creates the rules.

 
 
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Our Approach

Jüniör cultivates a unique approach to innovation in the heritage sector, focusing on understanding objectives and needs of both our client and their audiences through design research, including those that are not yet engaged. Heritage strategy is at the centre of our work. Our intention is to act as a critical friend for our clients which frames every project as a crossroads of proficiencies and knowledge with a constant exchange of ideas, influences and suggestions that can to shape a path into the future. If you’re looking for a new awareness, energy and emotions about your heritage, it’s time for having a play date with us.

 
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Design research

Jüniör pays special attention to research to deeply understand audiences and empathise with their needs, feelings, and expectations. Design research methods enable us to map their knowledge level, attitudes, and behaviour which are crucial for understanding and designing engaging experiences. Design research methods also help us to understand your organisation, the way you work, and your culture. This thorough investigation provides valuable insight and paves the way for meaningful innovation to occur.

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HEritage strategy

Jüniör believes that heritage organisations, whether a cultural institution or a heritage brand+company, should be seen as entities in service of production and dissemination of knowledge. Therefore, working on heritage activation is just as important as preserving it. We’ll partner with you to ask all the why’s and encourage you to examine and activate the value of your tangible and intangible heritage. Through exploration and designerly ways of thinking, we’ll make space for new meanings, experiences and opportunities that shape a path into the future for your organisation.

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Service-system mindset

Jüniör aspires to bring a service-system mindset into your organisation for the better management of products, services, initiatives, and experiences. With this mindset, we help you analyse the structure of the organisation and the resources available. The outcome? You gain a fresh perspective: you begin to see your organisation as an interconnected ecosystem. This ‘big picture’ view enables you to make strategic decisions which enhance and improve your performance, your engagegement with audiences and makes space for innovation.

 
 

Our Services

Jüniör addresses the challenges of cultural Institutions and Companies+Brands through design. We believe that every museum, every business, every organisation is unique. That’s why we deliberatively work with you to help you ask – and answer – big, knotty questions with an approach that is tailored to your situation. Design research and co-ideation meetings are the core of our creative work. The thinking ability of ‘design’ helps us to appraise your cultural and heritage ‘assets’ and to activate their value through a strategic and systematic approach.

 

FOR INSTITUTIONS

Our services are designed to help your institution navigate the early stages of innovation by moving away the clouds on your transformation journey. We team with you to make strategic decisions about how to activate the value of the tangible and intangible heritage you preserved champion diversity, accessibility, and inclusion. By working with us, cross-departmental collaboration will becomes a norm.

FOR COMPANIES+Brands

Our services are designed to help your company innovate using the unique brand heritage, history and authentic know-how. We take a designerly view of your brand+company to open new ways of thinking about your tangible and intangible heritage. By working with us, you rediscover the strategic use-value of your heritage assets. Your brand+company heritage then become a tool of transformation.

 
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Featured Story

 
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A digital space for Gabriele Basilico Archive.

Bringing an audience-centric approach into the design of a digital space dedicated to the archive of Italian photographer Gabriele Basilico.

Read more
 
 
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Jüniör’s Booklets

'Museums in 2020+' Jüniör’s second trend booklet is freely available for download. In this report, Jüniör looks not only to the situation of museums under the lens of the pandemic, but also focuses on the challenges that museums face in the years to come. Under the title “the search for meaning”, the booklet focuses on the questions that have arisen continuously in the past few years, such as: “What is a museum?”, “What is its role and how should we define museums today?”.

With this booklet, we aim to offer a broad view of how museums can and will discover a meaningful future for themselves.

Discover Jüniör’s booklets

 

Let’s make design
a way of life for 

the cultural sector.

We work with and for museum, archive and library professionals and culture-lovers to improve, innovate and sustain the products, services and experiences of cultural institutions through design. If you’re one of them, we would be honoured to work with you.

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