Want to innovate your institution?


Jüniör offers a range of innovation support with the aim to help cultural institutions understand and address their challenges from a design point of view, from audience development and experience offer assessments to organisational design and strategic planning. Our work always starts with co-ideation meetings and design research in order to map opportunities and define a clear vision for the future together.

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We innovate
through design.

At Jüniör, we offer design consultancy that help cultural institutions innovate themselves by establishing a closer relationship with their audiences on a wider, functional and emotional level while giving them the guidance to face challenges within their organisation. The outcomes may vary from public-facing to organisational change activities, from physical to digital applications, and from inclusion to activation strategies. However, our process to innovation - Explore, Envision and Evolve - remains the same, offering a design methodology that puts together design research, heritage strategy and service-system mindset. Would you like to understand better how Jüniör might help you, read about our process in detail in this section but check also our method+tools.


Our process



The first stage of our design process is about gaining an empathic understanding of the challenge we aim to solve and mapping of the needs, interest and opinions of all the actors; from audiences to key stakeholders and subject matter experts through direct engagement. With Design Research activities, we immerse ourselves into the real context of the cultural institution. Co-ideation sessions also takes an important part of this phase allowing us to map the cultural barriers and resistance that are holding back the innovation within the cultural institution.

At the end of this phase, we translate the data we collected into insights and initial design directions that can inform and support the envisioning phase. The confrontation among the project team allows us to foresee the opportunity areas where we can make improvements.




This phase is all about generating ideas and shaping them into practical applications that can make cultural institutions stronger organisations and engaging spaces. In this phase, we help you run new projects, set up new experiments and create new services. Based on the deep understanding of the context we have explored in the previous phase, we bring a solid definition on who we are designing for, how we position ourselves and what we want to achieve. We underline “we” because working collaboratively with you enriches and informs the ideas we generate and helps us select a promising design direction for prototyping.

By the end of this phase, we would have not only identified a new single design solution that can improve that you’re doing now but established a clear common understanding on the values and missions of the institution for a better future.




For us, Design never stops: exploring the present and envisioning the future is a continuous act of observing, understanding and making. Therefore, this phase covers the act of revising, revisiting, replanning and redesigning activities on the projects of cultural institutions under the light of further research and insights. Whether it’s a new idea on a test phase or a rather older solution, for us it’s important for us to measure the impact and success from both an audience and internal point of view.

By the end of this phase, we would gather additional insights and translate them into improved actions. We also assist you in prioritising your actions and planning a roadmap which helps you to improve your overall institutional strategy. Changes on what you do for audiences impacts also the way you function, that’s why we invest in a longer relationship accompanying through change.

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What do you want to achieve?

We’ll work collaboratively with you to explore new directions and opportunities for your institution and define short and long-term goals together.

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